The Weekly – Why Sponsor an Event?

Is there any Roi to sponsoring an event? Sponsorship has been on my mind lately. Of course with Super Zoo coming at us like a freight train and with our amazing sponsors on board, I began to wonder why they said yes to sponsoring the WIPIN reception and why others said no. What, exactly is […]

The Weekly – The Pet Event Success Process

Super Excited About Super Zoo? I’ve been thinking about Super Zoo – The huge expo that the World Pet Association hosts every summer in Vegas. Summer in Vegas? I know, but air conditioning is a pleasure, isn’t it? Women in the Pet Industry Network hosts (along with amazing sponsors) a reception that has been hugely […]